Against the Run with Niko Backspin (Serviceplan Culture)

Shownotes

For more than 25 years, Niko has documented and shaped German Hip-Hop culture through storytelling that bridges music, sport, and cultural identity. A lifelong supporter of football and US sports, he knows what connects fans across boundaries: community, creativity, and conversation.

Today, in his role at Serviceplan Culture, Niko builds connections between brands and subcultures, helping translate authentic stories into meaningful impact. As one of the moderators of STANDS in 2025, he stands at the heart of the dialogue between streetwear, football, and culture.

Together, Amadeus and Niko discuss the intersections of Hip-Hop and football, how culture can’t be owned — only shared — and what it means to stay true to the streets in a changing creative industry.