Against the Run with Till Jagla

Shownotes

In this premiere episode of STANDS: Against the Run, host Amadeus Thüner sits down with Till Jagla — a cultural strategist and creative leader with over 20 years of experience in the global sneaker, streetwear, and fashion industry.

From senior roles at adidas and New Balance to founding Flowers for Society, Till has been shaping product strategies, brand narratives, and cultural moments that resonate far beyond the shelves. Today, he advises brands, entrepreneurs, and organizations on turning vision into meaningful, lasting impact.

Together, Amadeus and Till explore how cultural relevance is built, why storytelling matters as much as product design, and what it takes to stay ahead without losing authenticity. Plus, Till shares a personal object from his journey — and the story it carries.

This episode of Against the Run is in German. More about STANDS on Instagram, follow the community via @stands.hamburg